Where is your strategy, and when did you last look at it?
As strategy consultants we work primarily with software, technology and MSP companies. We have worked with some great teams: brilliant ideas, disruptive innovations, and teams with boundless energy. Yet, despite all this amazing potential, one fundamental element often gets overlooked or completely forgotten: strategy. It is a word that gets thrown around constantly in […]
Did you forget a key part of your strategy?
The software demo went well. There were three people from a marketing agency exploring our client’s software for their people, contractors and their clients. They have some interesting ideas on how they want to implement the software to support their growth strategy and I hope our client has the chance to work with them. About […]
Back of the napkin with a MSP owner.
I had a coffee with the owner of a managed service provider business last Thursday. We had both attended a presentation on AI and marketing. I was interested in his perspective on the presentation to cross check my cynicism. He was looking for a solution to his growth problem and thought this presentation may offer […]