A New Salesperson – A False Dawn
“Our growth is too slow so we are going to hire a new Sales Person” You already know in your heart and mind that hiring a new sales person is not going to solve the growth challenge in your IT business. Yet it seems comforting and it demonstrates your strong leadership that you are taking […]
Did you forget a key part of your strategy?
The software demo went well. There were three people from a marketing agency exploring our client’s software for their people, contractors and their clients. They have some interesting ideas on how they want to implement the software to support their growth strategy and I hope our client has the chance to work with them. About […]
Back of the napkin with a MSP owner.
I had a coffee with the owner of a managed service provider business last Thursday. We had both attended a presentation on AI and marketing. I was interested in his perspective on the presentation to cross check my cynicism. He was looking for a solution to his growth problem and thought this presentation may offer […]