A New Salesperson – A False Dawn
“Our growth is too slow so we are going to hire a new Sales Person” You already know in your heart and mind that hiring a new sales person is not going to solve the growth challenge in your IT business. Yet it seems comforting and it demonstrates your strong leadership that you are taking […]
Back of the napkin with a MSP owner.
I had a coffee with the owner of a managed service provider business last Thursday. We had both attended a presentation on AI and marketing. I was interested in his perspective on the presentation to cross check my cynicism. He was looking for a solution to his growth problem and thought this presentation may offer […]
When is a strategy not a strategy?
This article was prompted by some interesting meetings we have had in the last couple of weeks. One common theme was concern about sales in the months upcoming to the end of the financial year. Here are five cases from our meetings with new clients. Does your business fit with any of these scenarios? When […]