How To Win
Ultimately winning in your technology based business is about having a Sustainable Competitive Advantage. This will come down to choosing between two main ways of competing: Lower Cost or Differentiation. Which of these two options to choose is very much about the type of business that you want to have. Life inside a cost […]
What is Strategy?
Many IT businesses think that strategy is a complex, unwieldy document full of complex words and diagrams that only have meaning to the consultant who charged a small fortune to write the “strategy”. Such a strategy is useless and a waste of time and money. Playing To Win is different. It is a pragmatic approach […]