Many IT businesses think that strategy is a complex, unwieldy document full of complex words and diagrams that only have meaning to the consultant who charged a small fortune to write the “strategy”.
Such a strategy is useless and a waste of time and money.
Playing To Win is different. It is a pragmatic approach to strategy that is designed to be executed and deliver significant business outcomes.
Strategy is not complex. But it is hard.
Strategy is hard because at its core it is about making decisions that directly affect what we will do in the future.
It is about choosing to do some things and not of other things.
Playing To Win is a series of five cascading and interconnected set of five critical strategic choices.
When these questions are answered for your technology based business they will move you ahead of your opposition.
Typical business outcomes include:
- Stronger and more consistent cashflow
- Customers choose you over your opposition
- A predictable and expanding pipeline of opportunities.
- Higher rates of customer retention.
- Easier talent attraction and retention.
- A less stressful and more engaged team


