
A New Salesperson – A False Dawn
“Our growth is too slow so we are going to hire a new Sales Person” You already know in your heart and mind that hiring
Most Software Dev businesses find themselves stuck in the day-to-day execution of projects & client support activities and are often focused on addressing immediate issues without sufficient focus on their conscious long-term goals & business design.
Conversely, high-performing Software Dev businesses are intentionally crafted with a clear strategic intent.
Their foundations are deliberately designed, and where they Play to Win and how they Play to Win
defines their Go To Market Strategy.
You can’t win with an ad hoc approach, going to market offering to do anything for anyone who can pay.
That’s a ticket to trouble-street and an ongoing cycle of struggle and roller coaster revenue.
To win you need to purposefully design your software dev business to Play to Win.
We are on a mission to turn software dev businesses into high performing businesses.
Minimum 10 staff
Minimum AUD$1M revenue
We identify your winning aspiration, where you will Play to Win, how you will win, the capabilities that you will need to win, and the systems that you will need to enable you to win.
We work with you as expert guide on the execution of your action plan to Play to Win.

“Our growth is too slow so we are going to hire a new Sales Person” You already know in your heart and mind that hiring

Do all MSPs look the same? Just over 92% of MSPs look identical! Don’t believe me? Google MSP in your city or town and look at the

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The software demo went well. There were three people from a marketing agency exploring our client’s software for their people, contractors and their clients. They

I had a coffee with the owner of a managed service provider business last Thursday. We had both attended a presentation on AI and marketing.

How to herd cats in a brainstorming session. We believe in collaborative strategy development. As in one of our previous articles, strategies that are created