We work with software dev businesses to attract more leads, win more projects and make more money from those projects. We do this with our proven WINFLOW™ Methodology which we tailor to the specific context of you and your business.

working with you, we deliver:
> Stronger lead flow
> New clients seek you out
> Strong cash flow
> Growing recurring revenue
> Improved staff retention & attraction
> More work with ideal clients 


We do Initial Consultations.  We don’t do Sales Meetings - who likes being sold to? 
We don't do “Discovery Sessions” - which is an undercover name for a Sales Meeting. 

We do Initial Consultations. We add value from the very start of our relationship. This Initial Consultation is at no cost to you. 

If you do see great value then we can explain how we can engage to take the next steps to real and sustainable growth.
We provide a High Value, Low Cost and Low Commitment way for you to start working with us.

We help Software Dev businesses design and implement their path to  “Playing to Win”.

Is your Software Dev business designed to Play to Win?

Most Software Dev businesses find themselves stuck in the day-to-day execution of projects & client support activities and are often focused on addressing immediate issues without sufficient focus on their conscious long-term goals & business design.

Conversely, high-performing Software Dev businesses are intentionally crafted with a clear strategic intent.

Their foundations are deliberately designed, and where they Play to Win and how they Play to Win
defines their Go To Market Strategy.

You can’t win with an ad hoc approach, going to market offering to do anything for anyone who can pay.
That’s a ticket to trouble-street and an ongoing cycle of struggle and roller coaster revenue.

To win you need to purposefully design your software dev business to Play to Win.

The 5 essential foundations of a high-performance
software dev business

A crystal clear and ambitious definition of what winning looks like
1
A rock-solid identification of where you will
play to win
2
Everyone in your business is clear on exactly how your business will win
3
Identify and implement the right capabilities within your business to win
4
The right systems, structures & measures to enable your business to win
5

About us

We are on a mission to turn software dev businesses into high performing businesses.

Our ideal clients

Minimum 10 staff

Minimum AUD$1M revenue

Our services

GENERATE PATHWAY TO WINNING

We identify your winning aspiration, where you will Play to Win, how you will win, the capabilities that you will need to win, and the systems that you will need to enable you to win.

EXECUTE THE WINNING PATHWAY GUIDING & COACHING

We work with you as expert guide on the execution of your action plan to Play to Win.

Insights

Learn from us...