A New Salesperson – A False Dawn

IT growth

“Our growth is too slow so we are going to hire a new Sales Person”

You already know in your heart and mind that hiring a new sales person is not going to solve the growth challenge in your IT business. Yet it seems comforting and it demonstrates your strong leadership that you are taking bold action.

But the reality is that hiring a new salesperson cannot solve the deeper and more fundamental problem that is stopping your IT business from growing.

What is really holding your IT business back is the lack of a clear Go To Market Strategy. Associated with this is strong and focussed action to turn the strategy into reality.

Using technical buzz words and cool techy images on your website changes nothing about your reality.

Showing pictures of your team and proclaiming how proactive and responsive your people are to satisfy client needs also changes nothing about your reality.

Announcing that you have a new AI based methodology – still doesn’t move the needle on growth.

If you truly want strong and consistent growth and you are prepared to be challenged to create a new and prosperous reality then get in touch.

If you are happy to keep wishing for another reality instead of creating one then please do not get in touch.

Share this article on:

Further Reading

A New Salesperson - A False Dawn

A New Salesperson - A False Dawn

“Our growth is too slow so we are going to hire a new Sales Person”You already know in your heart…
Do All MSPs Look The Same?

Do All MSPs Look The Same?

Do all MSPs look the same?Just over 92% of MSPs look identical! Don’t believe me? Google MSP in your city or town…
Where is your strategy, and when did you last look at it?

Where is your strategy, and when did you last look at it?

As strategy consultants we work primarily with software, technology and MSP companies. We have worked with some great teams: brilliant…