Do all software dev businesses look the same?
Just over 92% of software dev businesses look identical! Don’t believe me? Google “software development business” in your city or town and look at the website headlines.
Nearly every software dev business is saying the same things. There is no real differentiation.
If prospective new clients can’t see any difference there is no difference. If there is no difference then choice comes down to personal likes and pricing.
Every software dev business claims the same things whether true or not. Quality staff. Track Record. Great Service. Experts. Professional. Reliable.
Differentiation requires your software dev business to be truly different in order to attract your ideal clients.
How does your software dev business become different?
You choose to be different. You choose strong and consistent revenue growth.
Be clear on the type of clients that your software dev business wants to work for and identify the business problems that you can help them solve. Then talk about how you solve those specific problems for specific businesses just like theirs.
Become specific – one type of client in one type of business. Become business outcome focused.
Stop being invisible in a sea of sameness.
