Do all MSPs look the same?
Just over 92% of MSPs look identical! Don’t believe me? Google MSP in your city or town and look at the website headlines.
Nearly every MSP is saying the same things. There is no real differentiation.
If prospective new clients can’t see any difference there is no difference. If there is no difference then choice comes down to personal likes and pricing.
Every MSP claims the same things whether true or not. Proactive. Quality staff. Great Service. Experts. Security. Professional. Reliable, Responsive. 24×7. IT Solutions. Cloud. Projects.
Differentiation requires your MSP to be truly different in order to attract your ideal clients.
How does your MSP become different? You choose to be different. You choose high MRR growth. Be clear on the type of clients that your MSP wants to work for and identify the problems that they have around IT. Then talk about how you solve those specific problems for those specific clients. Become business outcome focused.
