Ultimately winning in your technology based business is about having a Sustainable Competitive Advantage.
This will come down to choosing between two main ways of competing: Lower Cost or Differentiation.
Which of these two options to choose is very much about the type of business that you want to have. Life inside a cost leader is very different from life inside a differentiator.
How to Win choices are deeply connected with your choices around Where to Play to Win.
For a robust and educational discussion around these choices contact us and lets’s explore these questions in the context of your technology based business.
