Do All MSPs Look The Same?
Do all MSPs look the same? Just over 92% of MSPs look identical! Don’t believe me? Google MSP in your city or town and look at the website headlines. Nearly every MSP is saying the same things. There is no real differentiation.If prospective new clients can’t see any difference there is no difference. If there is no difference then […]
Back of the napkin with a MSP owner.
I had a coffee with the owner of a managed service provider business last Thursday. We had both attended a presentation on AI and marketing. I was interested in his perspective on the presentation to cross check my cynicism. He was looking for a solution to his growth problem and thought this presentation may offer […]
What Does Your Website Really Say About Your IT Business?
What does your website really say about your business? Before I begin: we do not create, edit or sell any website services. If you ask us to, the answer is no. We work with technology businesses to reverse slow, stalled or declining growth. We improve competitive positioning and create an operational strategy for growth that […]
When is a strategy not a strategy?
This article was prompted by some interesting meetings we have had in the last couple of weeks. One common theme was concern about sales in the months upcoming to the end of the financial year. Here are five cases from our meetings with new clients. Does your business fit with any of these scenarios? When […]