A New Salesperson – A False Dawn

IT growth

“Our growth is too slow so we are going to hire a new Sales Person” You already know in your heart and mind that hiring a new sales person is not going to solve the growth challenge in your software dev business. Yet it seems comforting and it demonstrates your strong leadership that you are […]

Do All Software Dev Businesses Look The Same?

MSP go to market strategy

Do all software dev businesses look the same? Just over 92% of software dev businesses look identical! Don’t believe me? Google “software development business” in your city or town and look at the website headlines. Nearly every software dev business is saying the same things. There is no real differentiation.If prospective new clients can’t see any difference there […]

What is the most difficult question in building a Strategy?

where to play to win in IT businesses

Strategy is not complex. But it is hard. It’s hard because it forces you to make specific choices about the future. Choices about what you will do and what you will not do. In our opinion, based on working with many clients, the most difficult question in building a winning strategy is: Where will you […]

What Does Your Website Really Say About Your IT Business?

IT business competitive website

What does your website really say about your business? Before I begin: we do not create, edit or sell any website services. If you ask us to, the answer is no. We work with technology businesses to reverse slow, stalled or declining growth.  We improve competitive positioning and create an operational strategy for growth that […]